Hello, I’m Sonia

UX & Product Leader

I design and lead the work behind complex enterprise products, turning dense, high-stakes workflows into tools people can use with confidence.

My work spans logistics, retail supply chains, tax and accounting, legal, recruitment, HR and healthcare, for business and consumer products alike.

At a glance

  • 15+years as a research and design practitioner
  • 6+years of design leadership and people management
  • Built and led blended teams of designers, researchers and contractors, and created design systems used by UX and engineering teams alike.

Teams I’ve worked with

  • Dick's Sporting Goods
  • Workday
  • Vertex Inc.
  • XPO Logistics
  • Thomson Reuters
  • Totaljobs Group
  • CW Jobs
  • Royal Holloway, University of London
  • BBC
  • Seymours

From Chaos to Control: XPO Logistics Empowers LTL Shippers with a Frictionless Experience

A redesigned LTL customer portal that lets shippers track freight, get documents and pay invoices themselves, instead of calling customer service.

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Simplifying Medical Bill Management and Payment

A mobile app that brings medical bills from different providers into one place, explains every charge, and lets patients and caregivers pay securely.

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Indirect Tax Made Easy: Empowering Tax Professionals

Redesigning ONESOURCE Indirect Tax Determination so tax professionals can manage global tax rules in one place.

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