Hi, I’m Mandeep — though most people know me as Sonia.

I believe design is far more than aesthetics — it’s about deeply understanding the human experience. My work focuses on uncovering user needs, translating them into elegant systems and intuitive workflows that solve real problems and create lasting impact.

With over 15 years in research and design — including 6+ years in leadership roles — I specialize in solving complex UX challenges across B2B and B2C products. My experience spans high-scale logistics, finance, HR, legal, and e-commerce domains, with past collaborations at BBC, Totaljobs Group, Thomson Reuters, XPO Logistics, Vertex, Workday, and Dick’s Sporting Goods.

My approach is rooted in human-centered design, guided by deep user empathy, behavioral research, and data-driven decision-making. Inspired by the IDEO methodology, I embrace a lean, iterative process: prototyping early, testing often, and refining for clarity, accessibility, and impact.

I thrive at the intersection of product strategy and design execution — leading teams, scaling design systems, and creating thoughtful, inclusive experiences that drive both user satisfaction and business outcomes.

Outside of work, I enjoy photography and journaling, which help me centre my thoughts and emotions amidst life's ups and downs.